Basata
Basata is the unified brand created through the operational merger of Masary and Bee—two of Egypt’s leading fintech providers. Together, we are committed to providing innovative and seamless digital payment solutions catering to individual customers and businesses. We offer a comprehensive suite of payment services, including e-payment application, prepaid card, self-service terminals, POS systems, and collection services. Our solutions are designed to streamline payment transactions, making them faster, more secure, and easier for individuals and businesses alike, whether it's for personal payments, sales transactions, or cash flow management. Today, Basata supports over 2,000 e-payment services, empowers 150,000 businesses with activated wallets and point-of-sale devices, and operates a growing network of 45+ stores nationwide. With a dedicated team of over 1,500 professionals, Basata is committed to simplifying payment services for millions of people and businesses across Egypt
Basata is a financial services company headquartered in Cairo, Cairo, Egypt. The team counts 587 people, up 1% over the last year. Basata has a website drawing 6K monthly visits and most of the team based in EGY.
Employee growth
Basata grew from ~302 employees in October 2022 to 569 by September 2024, reaching 590 by August 2026, tracked weekly in Crustdata's proprietary dataset since October 2022.
Leadership
Basata's leadership includes Head of product- Cards Doaa Yassin.
Industries & markets
Basata is classified across the following industries, categories, and markets that Crustdata tracks for competitive analysis and sector benchmarking.
See the top Financial Services companies ranked by size, growth and funding.
In the news
Basata has been featured in recent press coverage that Crustdata tracks to surface signals on launches, fundraising, partnerships, and other newsworthy events.
- Egypt: Basata expands cash-in, cash-out services to all mobile wallets across 120,000 POS
- Basata Taps Former NextGen Healthcare Executive Brandon Theophilus to Lead Growth Strategy
- Midwest Cardiovascular Institute and Basata Partner to Modernize Cardiac Care with Voice AI
- إيدج القابضة تستحوذ على 30% من بساطة للتمويل متناهي الصغر
Basata Growth Score
Basata has a Crustdata Growth Score of 2 out of 100, which points to modest growth. Behind the number: headcount grew 1% year over year and web traffic fell 7% quarter over quarter.
Basata FAQs
Below are 8 of the most common questions about Basata, answered with data tracked and refreshed weekly using Crustdata's proprietary dataset.