Basata logo

Basata

Basata is the unified brand created through the operational merger of Masary and Bee—two of Egypt’s leading fintech providers. Together, we are committed to providing innovative and seamless digital payment solutions catering to individual customers and businesses. We offer a comprehensive suite of payment services, including e-payment application, prepaid card, self-service terminals, POS systems, and collection services. Our solutions are designed to streamline payment transactions, making them faster, more secure, and easier for individuals and businesses alike, whether it's for personal payments, sales transactions, or cash flow management. Today, Basata supports over 2,000 e-payment services, empowers 150,000 businesses with activated wallets and point-of-sale devices, and operates a growing network of 45+ stores nationwide. With a dedicated team of over 1,500 professionals, Basata is committed to simplifying payment services for millions of people and businesses across Egypt

Financial ServicesInternetMobile AppsPaymentsPoint of Sale

Basata is a financial services company headquartered in Cairo, Cairo, Egypt. The team counts 587 people, up 1% over the last year. Basata has a website drawing 6K monthly visits and most of the team based in EGY.

Employees
587
+1.4% YoY
Founded
2009
Partnership
Headquarters
Cairo
Cairo, EGY
Monthly visits
6K
-6.5% QoQ
Top country
EGY
Most employees
Headcount

Employee growth

Basata grew from ~302 employees in October 2022 to 569 by September 2024, reaching 590 by August 2026, tracked weekly in Crustdata's proprietary dataset since October 2022.

Last 3 months
+1.2%
Last 6 months
+2.6%
Last 12 months
+1.4%
Last 2 years
+1.6%
Team

Leadership

Basata's leadership includes Head of product- Cards Doaa Yassin.

Categorization

Industries & markets

Basata is classified across the following industries, categories, and markets that Crustdata tracks for competitive analysis and sector benchmarking.

Industries
Categories
Financial ServicesInternetMobile AppsPaymentsPoint of Sale
Markets
Private
Top employee skills
SalesCommunicationMicrosoft OfficeMicrosoft ExcelTeamworkProblem SolvingCustomer ServiceLeadershipAnalytical SkillsTeam LeadershipEnglishNegotiation

See the top Financial Services companies ranked by size, growth and funding.

Coverage

In the news

Basata has been featured in recent press coverage that Crustdata tracks to surface signals on launches, fundraising, partnerships, and other newsworthy events.

10
Total mentions
0
Last 30 days
Top sources PR Newswire·3Zawya.com·2Wamda·2جريدة الاستثمار العربى·1الشرق مع بلومبرغ·1
Growth

Basata Growth Score

Basata has a Crustdata Growth Score of 2 out of 100, which points to modest growth. Behind the number: headcount grew 1% year over year and web traffic fell 7% quarter over quarter.

2/100
Modest growth
Based on 2 of 4 growth signals
Headcount growth +1% YoY
Web traffic trend -7% QoQ
FAQ

Basata FAQs

Below are 8 of the most common questions about Basata, answered with data tracked and refreshed weekly using Crustdata's proprietary dataset.

Company Overview (4)

What industry does Basata operate in?

Basata operates in Financial Services.

When was Basata founded?

Basata was founded in 2009 and is based in Cairo.

Where is Basata headquartered?

Basata is headquartered in Cairo, Cairo.

Where can I find official profiles for Basata?

Basata can be found on their website at basatapay.com and LinkedIn.

People & Growth (1)

How many employees does Basata have?

Basata has 587 employees, with 1.4% year-over-year growth.

Markets & Operations (2)

Is Basata publicly traded?

Basata is privately held and is not listed on any public exchange.

What is Basata's website traffic?

basatapay.com receives approximately 6K monthly visitors, with -6.5% quarter-over-quarter growth.

Growth (1)

What is Basata's Crustdata Growth Score?

Basata's growth score is 2 out of 100. The Crustdata Growth Score rates a company from 0 to 100 on how quickly it is growing, combining four signals: headcount growth, the number of open roles, web traffic trend, and how recently it last raised funding. A higher score means more of those signals are pointing up.